A conjuration of seven carefully curated warehouses dedicated to nurturing and developing local and international creative talent and concepts in the UAE. The projects spans over 3000 sqm and is situated on a corner plot within Al Quoz forming part of the Arts and Culture District.
We collaborated closely with architects bone studio to created a brand that was tightly integrated with the architecture. A custom logotype created the basis of the overall structure that took basic cues from the shapes of the building and the surrounding landscape. The flexibility within the basic graphic line work allowed for us to have a flexibility of both Arabic (right) and English (left) text alignment.
Some custom designed signage was inspired from the idea of community playgrounds where interactive elements were introduced to allow physical engagement and playfulness to a artistic and creative targeted development.