Plume Studio is a landscape architecture and design firm. SPGD was approached to rebrand the existing identity. We began the project by creating a logotype that was literal in the approach a typeface that was drawn based on branches. This was simplified to allow the practices architectural and structured nature to balance the overall logotype to create a distinctive and unique mark. This typeface was then supported by Domaine Display which softens the logotype when together, the floral like accents in this typeface was fitting and allows more flow and organic element to offset the more structured logo mark.
A whole set of deliverables from internal documentation to website design and build and promotional packaging and material completed the re design.